Shoot us an email at marketing@pegs.com. B) Bachelor of Science in Hospitality/Tourism and Event Management, Beverage, Bidding, Budgets, Business. Amadeus. Multi-Unit Operations. Building great content around those keywords is really what modern SEO is all about. This is no longer the case. Consumer preference is an important factor. Nobody wants to read an article where âbest reasons to visit Las Vegasâ gets mentioned in every other paragraph. That means your translated hotel website might read like a dream, but global customers may never find it. Each search will have a different intent, so the goal is to build a website that considers what different searchers are intending to find and providing that result for them. In this glossary, we explain definitions of the hotel industry terminology from rate parity, hotel revenue management to loyalty marketing ⦠Here are a few of our top recommendations. Modern SEO isnât just about trying to rank for specific keywords. Hereâs a step-by-step guide to conduct your keyword research: Now that youâve identified the keywords you want to use, itâs time to integrate them into your website content. First, donât obsess over keywords. So during the keyword research phase, it’s vital to review if the keywords youâre selecting are relevant to the information you can provide. This will help you develop pages and content that speak specifically to them at the right stage of their journey. The basics of keyword research for Search Engine Optimization: a guide for hotels, How to avoid a traffic drop after a website redesign. Download or login to your chosen SEO research tool. If it feels like a keyword or phrase has been shoved into a sentence, cut it out. In short, keep up with the recent surge in online bookings by optimizing your use of keywords, ramping up the content of your website, and taking your social media presence to the next level. These teams work together to generate business ending in a boost of revenue and salesâand to put on stunning events.. As we discussed recently, previous versions of Googleâs algorithm prioritized websites based on their keywordsâeven if those websites didnât provide the most useful or relevant content. Maximize revenue with an all-in-one reservations platform and innovative demand generation services. If you want a 'wake up call', you should use this polite phrase followed by the time and day you want to wake up, e.g. To be done effectively, translations must be accurate, adequate, and as evocative and creative as your flagship siteâs content. Her digital marketing expertise includes SEO, social media, reputation management, and influencer marketing. If your hotel as a rooftop pool, you would definitely want to think about adding a page specifically about this amenity and selling the experience to guests. For more hotel marketing tips, tricks, and trends, check out the WordStream blog. At the âlower end of the funnel,â customers have done their research, know what they want, and theyâll likely be searching for your hotel name. Don’t forget about your guests the second they return the key, because their reviews/referrals can provide you with valuable feedback, bring in more business, and support your brand on social media. Applied to your keyword strategy, you need to adapt your strategy to deliver the right message at the right time. Lastly, don’t overlook the importance of a mobile friendly site, a lot of people are booking on the run! Youâll be surprised to find that search terms you thought everyone would use are actually not used at all. Perhaps this is why Iâm particularly attuned to the words I hear, especially when those words are delivered as part of a luxury customer experience. '. Guests stay in a hotel with a mindset that their needs will be catered to. Hotel Keywords Search Popular Keywords in Your Industry. Here are hotel industry terms, specifically some words and phrases that deal with hotels and lodging. You should also aim to feature your keywords in your URLs, images titles, and alt text. That doesn’t just mean pretty pictures of the rooms and relaxing background music, so buckle up. Google Keyword Planner and Google Search Console are also great options. Analyze & improve your digital marketing -- for free! ALOS â Average Length of Stay. 4,000+ registered employers. But remember, Google now confers significant ranking value on websites that provide the best resource for a particular query and particular user. Keeping all the hotel information listed online up to date will be important in 2019 for this reason as well. The same thing can happen with job titles. To get have all of these keywords sent to you, simply enter your Email address and click "Email Keywords" below. This handy A to Z hotel jargon buster will help get you up to speed with the language of the hospitality industry! The takeaway for smaller hotels is this: in the hyper-competitive world of SEO, you can gain a crucial advantage by carefully selecting your keywords, weaving them into quality content, and keeping your focus on the unique needs of your audience. These accommodations definitions cover all aspects of a stay, from room types to meals and more. Search in title. In terms of your main content, try to implement keywords sparingly and in a natural way. What is the difference between the hotel and the hospitality industry and what are all different types of accommodations. The following post offers hotels a basic introduction to keyword research. Stay ahead of distribution and marketing trends with scalable, flexible multi-property solutions. 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